#EverySecondCounts Luminox: The Spirit of Adventure Whether it is search and rescue, a race against time, or making it to the top of the mountain for the sunrise, for every great mission, Every Second Counts. A few seconds can make the difference between a successful or unsuccessful venture, a great athlete beating their own best time, or making it to that moment that you've dreamed of your entire life. Every Second Counts is about the spirit of adventure. Because life is not a rehearsal... Our brand history Driven by a commitment to offer cutting-edge luminescence and readability, Luminox has been designing high-performance sport watches since 1989. In 1992, the Assistant Officer to the Development, Test, and Evaluation (RDT&E) unit for the Navy SEALs, Nick North, was asked to seek a more dependable watch for night missions and found the solution when he discovered Luminox. For over 25 years, Luminox has partnered with the world’s toughest maritime commandos to continuously hone and refine a watch tough enough and useful enough to be considered “first-line gear” for the finest warriors.
